Established in 2000, Ideal Dizayn has currently gained a considerable share of the office furniture market in Azerbaijan. Owing to a wide chain of shops, big production lines, strong trade relations and sustainable client services, Ideal Dizayn managed to turn into one of the leading players of the furniture market. On certain indicators Ideal Dizayn is capable to compete even with office furniture brands of such big states as Turkey and Russia. Despite the fact that Azerbaijan is not a country with strongly developed timber industry, the presence of such an advanced company as Ideal Dizayn in the field of office furniture is quite a pleasant fact. 

Ideal Dizayn attaches particular importance to retail trade. Therefore, creating a chain of stores it introduces a special design and standards. Nowadays, two stores of Ideal Dizayn are located in Baku and one in Ganja. Total area of these stores makes over 4,500 m2. Globally, it is quite a high indicator for office furniture. Visiting our store any customer can make a choice and place an order for an office without any difficulties. The volume of the order is not important in such case, i.e. one can place an order for a big volume of furniture or a even single chair. It is a main distinctive feature of companies engaged in sale of office furniture and possessing own stores. In other words, our stores are capable to meet minimal requirements of customers. 

Ideal Dizayn features the widest assortment of furniture and it is one of Company’s main advantages. What is necessary for an office? An office requires furniture sets for executives, comfortable furniture for employees, sets for reception, conference tables, office chairs. Ideal Dizayn offers every assortment of any required office furniture. Specializing in office furniture, the Company can meet all furniture-related demands of buyers for a harmonious arrangement of work in their offices. Specialization testifies that you are a recognized expert with high qualification. That is why Ideal Dizayn has positioned itself as the brand of ergonomic office furniture.      

What is ergonomics? It is a specific term, which is widely used with regard to offices and office furniture. In other words, ergonomics is the science about how to harmonize equipment with the demands of employees and thus create conditions for safe, comfortable and effective work. In office furniture, ergonomics is created by office chairs, furniture. In the office interior ergonomics is created by matching up distance, lighting and sunbeams with furniture. With its focus on ergonomics, Ideal Dizayn consults a customer before making a choice. Such services include preparing a proposal of furniture in harmony with the available space, provision of a sketch on how to arrange furniture and preparing a shaping of the most optimum work space for comfortable work of employees. In view of the large assortment of products, we avoid the same production at the stage of selection. For each category we pick out suitable ergonomic production and offer it to customer as a proposal. 

Catalogue-based delivery of products during 24 hours may seem surprising for many people. It is the main advantage of Ideal Dizayn in the office furniture market. It can be explained in this way: besides the serial production, the manufacturing line of Ideal Dizayn’s factory also produces private products. The main part of products in the catalogue is mass-produced furniture. This production enables us to define the minimum remaining products in warehouses, which are constantly added. Furniture is sorted and stored in large warehouses according to requirements of the corresponding standards. As soon as we receive an order from customer, we deliver furniture to the destination during 24 hours without waiting for production. It is phenomenal event in import. So, why do we need the private production line? Since office furniture needs to be original, often buyers wish to order furniture of individual design and coloring in the office. In such cases we make drawings according to an order of a customer and after mutual coordination they go to production. 

Depending on the order size, production is manufactured and delivered to an addressee during 20-24 days. The factory uses advanced technologies of leading global companies and finished goods undergo testing according to the quality standards. Up to delivery to an end user, office furniture undergoes procedures of production, quality check, packing, quality recheck, transportation and installation.

The goals of Ideal Dizayn do not suppose one-day trade. They aim at long-term cooperation. That is why Ideal Dizayn systematically aims efforts at bringing all the manufacture and delivery processes in compliance with the requirements of the international standards. 

However, it is impossible to be ideal all the time. Human labour may cause problematic issues. To protect buyers from such problems Ideal Dizayn has established a warranty service. With regard to warranty, it is necessary to point out one aspect: since the flagship products are of Ideal Dizayn’s own manufacture, we can easily guarantee quality of products. The warranty period is 3 years. The Company has created a special team to deal with guarantee services. This team is called “after-sales service”. As soon as we receive a call from a buyer, this information is conveyed to the “after-sales service” to be under control until the problem has been solved. 

An order can consist of just one chair or a large set. In each case, Ideal Dizayn performs delivery of an order to a customer and provides installation on place. This service is provided free of charge in Baku, Sumgayit and Ganja. Ideal Dizayn has enough trucks in its lorry fleet for intensive delivery and installation of furniture. 

Orders from buyers are usually received in three ways: by calls, e-mail and visiting showrooms. One of the distinguishing features of Ideal Dizayn is that the Company has created special possibilities to be able to promptly react and timely take orders from customers by means of the three directions. The marketing department of Ideal Dizayn has a special “customer service line”. Through this line buyers, besides orders, can share their demands and proposals. In this way we can immediately react at received orders. We have created such adequacy for electronic orders. We are able to immediately react at orders received by e-mail, since buyers are representatives of business for whom every minute counts. So, this philosophy underlies the marketing policy of Ideal Dizayn. 

In the recent two years Ideal Dizayn has implemented a number of important projects to become closer to a buyer. Users were provided with the fully updated webpage of Ideal Dizayn. This site is regularly updated and stays under control. Here buyers can find solutions to all office furniture-related demands. Ideal Dizayn has been the first in the office furniture market to arrange a professional photography of its products, prepared a high-quality catalogue and presented it to buyers.

Company’s blog started working since late 2013. The blog contains articles focused on office furniture, creation of job climate and carrier. A plan of actions will be implemented in 2014 to expand the blog. 

The customer portfolio of Ideal Dizayn includes agencies, companies and organisations of the both private and public sectors. The office furniture industry is directly tied up with the production sector, state, economy and business. Development of those areas is the compulsory factor for a growth of the office furniture market. In view of this factor and with the aim to support business, Ideal Dizayn constantly organises surveys for introduction and development of innovations, world trends and solutions into the local market. Development of each business depends on development of individualities within the sphere. Development of individualities and their efficiency depends on conditions and environment created for them. That is why Ideal Dizayn stays committed to offering buyer such solutions which allow increasing productivity, removing weariness and detachment from work.

Ideal Dizayn and its employees take part in office furniture exhibitions hosted every year in different countries of the world. The aims are not only to find a good supplier, but also study the global office furniture market, trace trends and get acquainted with innovations. Ideal Dizayn is always open for innovations so  it first brings them to the market and offers them to customers. It annually arranges PR actions, invites its customers to its stores and informs them about innovations, expresses them gratitude for fruitful cooperation. 

Ideal Dizayn also attaches importance to the relationship with partners within the chain of supply. Thus, congratulation letters sent to customers at the end of each year are also sent to suppliers in the similar manner. The relations with local and foreign suppliers are built and developed on professional level. Directions concerning the principles of work with customers and internal procedures of Ideal Dizayn are applied in work with suppliers as well with the purpose to ensure high quality of rendered services and purchased products. 

The role that workers play in success achieved by Ideal Dizayn is invaluable. Sharing experience and skills, over 100 employees are currently working for the achievements of the company. As Ideal Dizayn is open for innovations, it encourages proposals and ideas of every employee. The company has been developing skilled human resources over its 14-year activity. In its HR policy Ideal Dizayn attaches big importance to transparency in selection of workers and adequate evaluation of the working capacity. Independent departments for marketing, sales, operations, finance and human resources are operating within the company. It is typical only for certain companies engaged in the office furniture market of Azerbaijan. 

Ideal Dizayn is a kind of a school. There are employees who have been working in the collective for a long time and dedicate their life to this company. The human resources, who achieved success in our company and like changes, at present experience their knowledge and skills in other areas as well. It is noteworthy that human resources brought up by Ideal Dizayn achieve success in other spheres as well. Favorable conditions are provided by the company for those who wish to do practical work. 

Owing to creation of proper balance between local and foreign partners, Ideal Dizayn will keep contributing to the development of the office furniture market of Azerbaijan and always render support to business development in Azerbaijan.