Considering the results of operation of Bakı Taksi LLC established on April 27, 2010, one can easily say that its activity in the passenger traffic market is becoming more and more popular from day to day. At present the Company continues work to keep its leading position in the market of Azerbaijan and it becomes possible thanks to the quality and range of services provided by the Company.
The advantages of Bakı Taksi are not only the quality of technical devices used by the Company, which include the car fleet with modern cars. The drivers have a special uniform which they wear and serve the clients.
Bakı Taksi is servicing its passengers by means of London Taxi TX 4 vehicles brought to Baku on June 13, 2011. This car make is designed for serving taxi clients only. This car design provides not only comfort but also safety and security of both taxi drivers and passengers. It becomes possible owing to a division glass between the driver’s seat and passengers that provides full confidentiality of their personal talks. Besides, these glass divisions serve as a protection for drivers since their work is usually associated with big risk that arises from contact with different types of people at any time of the day.
In addition to the above-mentioned, another reason why London Taxi TX 4 cars are comfortable is that it is not necessary for passengers to sit only besides each other in the compartment. The interior of cars is broad and comfortable enough so that passengers can sit opposite each other during a ride.
While the more detailed examine of the characteristic of the car itself, one can see that the design of the bumper section is designed to prevent extensive damage in case of road traffic accidents. The engines of the taxi meet the latest technical and ecological requirements and standards, which in its turn meet the goals assigned to the company.
The Bakı Taksi Company provides its services in the way convenient for clients. In addition, the form of payment for transportation, which is charged according to the preset price plan for a certain distance, can be also refereed to such criteria. Taximeters manufactured at a state-of-the-art level and installed in cars are directly fixed to appropriate devices, which convey the received information according to the set tariffs. This way they calculate the total payment of a ride. Not only the driver but also a passenger is able to see the fare for a ride displayed on the taximeter. The driver shall charge only the sum indicated on the display panel. One of the top priorities in the strategy of Company’s executive team is to meet these requirements, which oblige drivers to serve passengers only according to taximeter and suppress all attempts to ask for any extra fare than the sum indicated on the display panel. At present tariffs for various distances differ. In addition to the flag-down fare worth 1 AZN, the fare for a distance of up to 10 km is 0.7 AZN per km, from 10 km to 20 km - 0.4 AZN per km, and more than 20 km - 0.2 AZN per km. Tariffs awareness of customers makes the operation of the Company open and transparent.
To preserve leading positions, the Company makes its best to keep its cars in a perfect condition, which is becoming more and more difficult because of the aging of the car fleet. In the near future Bakı Taksi Company stay committed to developing its service center to keep the car fleet operational for a high-quality service. At present the service center of Bakı Taksi serves the car fleet located on the area of 1,200 square km, performing regular technical checkups and minor and overhaul repair.
Company’s cars are equipped with POS-terminals, enabling to easily make a cashless payment for a ride by means of a plastic card. POS-terminals are installed in all cars of the Company to make payments convenient.
Implementation of the qualitative HR policy plays an important role in the operation of the Bakı Taksi. A training center operates within the company where drivers take courses based on trainings for London taxi drivers. Both practical and theoretical knowledge of taxi drivers are examined after completion of the training courses. Drivers who successfully complete trainings are admitted for providing services to passengers. Candidates who fail exams have to retake training courses. Those who fail twice are disqualified and dismissed from service in Baku Taksi.
The company does not also stay aside from important events that the Republic of Azerbaijan is involved in. Azerbaijan is making preparations for hosting the first European games in 2015. Therefore, the English language courses are planned to be arranged for drivers. Meanwhile, the company is going to start application of motivation systems very soon. Clients whose support is very important for Bakı Taksi will be able to soon enjoy the results of these systems.
The company plans to set a direct contact with taxi vehicles in the center of taxi reservation which operates as a support service so that a passenger can stay in touch with the customer service and support center. This innovation can provide substantial support in case of the rise of the language barrier between a passenger and driver. In such situation, passengers will be able to pass information about a route or get information about transportation fare by contacting the centralized control room. Technical opportunities of introduction of such system are currently under consideration.
It is noteworthy that the capital residents who lay particular emphasis on comfort and pricing policy implemented by the company are main clients of the Bakı Taksi MMC. Passengers find these two factors major criteria when choosing certain company. Therefore, it may safely be said that the Bakı Taksi Company is the absolute leader on the market by these two criteria. Thus, it is the transparent activity of the company that helps to remove all doubts and possible suspicions when calculating transportation fares.
Along with comfort, safety, confidentiality, that a client places a special emphasis on, the company intends to introduce new services in near future, including the modernization of the customer service and support center. That means equipping the centralized control room with the most modern technical equipment which will enable to receive orders in different ways. Speaking about this innovation, it is noteworthy that clients will be able to make an order through the service of short messages (SMS) as well as other communication services which have their operation based on internet-protocols especially through Skype and other services of instant messaging, special smartphone programs (within Android or IOS). Along with this, a possibility to receive orders from the website of the company is under consideration. The company is currently working out corresponding technical opportunities for application of the above mentioned options.
Another prospect is the installation of monitors in the taxi cabs where passengers can watch different music and information videos.
The Company makes all efforts for ensuring maximum comfort and excellence of services it provides to its clients.
In order to maintain leading positions in the segment of the market, the Bakı Taksi Company plans to keep enhancing qualitative and quantitative indicators of the range of provided services.
