Construction Journal (CJ): Mr. Mammadov, what success did the company gain in the Azerbaijani market and which innovations and technologies does the company introduce in the market?
Rashad Mammadov, Head of the Marketing and Sales Department, NJT 2000: As you know our company is engaged in production of plastic materials, mainly pipes and pipe fittings. Our company will promote these products just like the way it did last year.
Today, every second sewage pipe produced in the world out of polymer materials is a corrugated pipe.
It is an innovation introduced by us in the production and has no analogues in the region. NJT’s production line was commissioned on basis of technology of German company DROSSBACH. Technology on corrugation of materials, one of the efficient ways for increasing the stiffness of the structure, is broadly applied in the world plastic industry. Accordingly, flexible corrugated pipes enable to provide a perfect protection. It is a new technology in pipe business which is also used for laying main drain pipes. In this regard corrugated pipes will keep actively occupying a niche position in different spheres in countries where corrugated pipes are known little to a consumer, for instance in our region.
CJ: How do you evaluate prospects of participation of the company in Baku Build exhibition?
Rashad Mammadov: We took part in Baku Build 4 times. This exhibition is a peculiar event which gathers both domestic and foreign companies, provides new opportunities, new prospects and new business partnerships. It is an opportunity for introducing a company to potential business partners and becoming more popular both in the domestic and external market. The effectiveness of this exhibition certainly played a positive role in promotion of our company therefore we have not missed this exhibition for the last years.
The main task of the exhibition is to create a positive image along with the prestige growth of the exhibition itself as these notions are interrelated. The more attractive is the exposition of firms, the more interesting is the exhibition for visitors. The process of organization of a specialized exhibition unites organizers and exponents with state structures and public unions as well as contributes to the development of the industrial policy. Thus, it promotes an intensive development of a certain enterprise and the entire economy. Surveys of CEIR (Center for Exhibition Industry Research) show that exhibition exhibits affect the sales 6 times higher than other means. Visual output from exhibition sample may last up to 14 weeks. Apart from this, investments into the exhibition stand are reimbursed much faster and in higher volumes. Unfortunately, an exhibition culture in our country is still young. Our country has no educational institutions which would provide sufficient knowledge in this sphere as well as necessary literature for independent study. Therefore, all exponents face considerable difficulties during organization of exhibitions and preparation for participation. The whole knowledge of running of exhibition business as well as efficient use of exhibition as a unique mechanism of promotion is obtained by means of realization of own ideas and hard analysis of each step.
